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Rural Marketing In India |KS Habeeb Ur Rahman - Himalaya publishing House

In stock
SKU

MCB-596

Special Price ₹340.00 Regular Price ₹398.00

ISBN Number : 978-93-5051-101-5

Binding:Paperback

Language:English 

No. Of Pages :226

DESCRIPTION:

This book also helps the students of Agricultural Science to know about Agricultural Marketing and the problems faced by the farmers in marketing of agri-produce. It also emphasizes on the role of government in the development of agricultural marketing and the role of some important institutions in the development of agricultural marketing and foreign trade.

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Book Content of Rural Marketing in India


PART I : INDIAN RURAL MARKET

  1. Rural Marketing
  2. Indian Rural Market Environment
  3. Rural Market Segmentation

PART II : RURAL MARKETING STRATEGIES
  1. Rural Marketing Strategies
  2. Marketing of Agricultural Inputs
  3. Agricultural Marketing
  4. Marketing of Fruits and Vegetables

PART III : RURAL MARKETING AND THE GOVERNMENT
  1. Role of Government in the Development of Agricultural Marketing
  2. Agricultural Credit and Crop Insurance

PART IV : RURAL MARKET AND ALLIED ISSUES
  1. Agricultural Marketing: Education, Training, Extension and Research
  2. Rural Industries
  3. Foreign Trade in Agricultural Products


PART V : CASE STUDIES
Case 1 The New Decision Maker
Case 2 The Buildup
Case 3 Poised, Rural and Pulsating
Case 4 Wakeup Call
Case 5 The Right Mix
Case 6 Stripped-Down CTVs
Case 7 Free Sampling
Case 8 HLL-Rural Thrust
Case 9 NFL-Physical Distribution System
Case 10 Weikfield Agro Products Ltd.
Case 11 Mahagrapes
Case 12 Punjab Tractors Ltd.
Bibliography

 

ABOUT THE AUTHOR

 

K.S. Habeeb-Ur-Rahman -

Faculty Member,

Dept. of Management Studies,

Jawaharlal Nehru National College of Engg.,

Shimoga.

 

 

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