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Managerial Economics | Craig H Peterson Lewis K Jain - PEARSON

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SKU

MCB-603

Special Price ₹600.00 Regular Price ₹779.00

  • ISBN:9788177583861

  • ISBN:8177583867

  • Pages:640

  • Imprint:Pearson Education

  • Binding:Paperback

Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.
With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.

Table of Content

PART I: GETTING STARTED
  1. Introduction to Managerial Economics
  2. Basic Training
PART II: DEMAND
  1. Demand Theory and Analysis
  2. Regression Techniques and Demand Estimation
  3. Business and Economic Forecasting
PART III: PRODUCTION AND COSTS
  1. Production Theory and Analysis
  2. Cost Theory and Analysis
  3. Linear Programming
PART IV: MARKET STRUCTURE
  1. Perfect Competition and Monopoly
  2. Monopolistic Competition, Oligopoly, and Barriers to Entry
  3. Game Theory and Strategic Behavior
PART V: PRICING DECISIONS
  1. Pricing of Goods and Services
  2. Pricing and Employment of Inputs
PART VI: RISK AND CAPITAL BUDGETING
  1. Risk and Decision Making
  2. Capital Budgeting
PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY AND TAXATION
  1. Technological Change in a Global Economy
  2. Locating the Firm in a Global Economy
  3. Taxes and Decision Making

Salient Features

  • Includes a major new section on managing risk—including insurance, diversification, and hedging
  • Includes a number of new case-examples drawn from actual experiences
  • Adds an appendix on consumer choice theory to complement the material on demand theory and analysis
  • Contains an optimal mix of Indian and international cases
  • Contains new Indian-data based exercises
  • Includes computer based exercises
  • Includes new topics on "autocorrelation
 

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