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Exploring Corporate Strategy | Gerry Johnson-PEARSON

In stock
SKU

MCB-625

Special Price ₹528.00 Regular Price ₹675.00

  • Paperback: 1072 pages

  • Publisher: Pearson Education; Seventh edition (2008)

  • Language: English

  • ISBN-10: 8131719251

  • ISBN-13: 978-8131719251

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

About the Author

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

Table of Contents

1        Introducing Strategy

Commentary: The Strategy Lenses

Part I: THE STRATEGIC POSITION

Introduction to Part I

2        The Environment
3        Strategic Capability
4        Strategic Purpose
5        Culture and Strategy

Commentary on Part 1: The Strategic Position

Part II: STRATEGIC CHOICES

Introduction to Part II

6        Business-level strategy
7        Directions and Corporate - Level Strategy
8        International Strategy
9        Innovation and Entrepreneurship
10      Strategy Method and Evaluation

Commentary on Part II: The Strategic Choices

Part III: STRATEGY IN ACTION

Introduction to Part III

11     Strategy Development Processes

12     Organising for success
13     Resourcing Strategies

14     Managing Strategic Change

15     The Practice of Strategy

Commentary on Part III: Strategy in Action     

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