Exploring Corporate Strategy | Gerry Johnson-PEARSON
MCB-625
-
Paperback: 1072 pages
-
Publisher: Pearson Education; Seventh edition (2008)
-
Language: English
-
ISBN-10: 8131719251
-
ISBN-13: 978-8131719251
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
About the Author
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
Table of Contents
1 Introducing Strategy
Commentary: The Strategy Lenses
Part I: THE STRATEGIC POSITION
Introduction to Part I
2 The Environment
3 Strategic Capability
4 Strategic Purpose
5 Culture and Strategy
Commentary on Part 1: The Strategic Position
Part II: STRATEGIC CHOICES
Introduction to Part II
6 Business-level strategy
7 Directions and Corporate - Level Strategy
8 International Strategy
9 Innovation and Entrepreneurship
10 Strategy Method and Evaluation
Commentary on Part II: The Strategic Choices
Part III: STRATEGY IN ACTION
Introduction to Part III
11 Strategy Development Processes
12 Organising for success
13 Resourcing Strategies
14 Managing Strategic Change
15 The Practice of Strategy
Commentary on Part III: Strategy in Action