By presenting a principle or problem in experimental design, the authors then show how the problem has been dealt with in psychological literature.
Students read, critique, and analyze actual cases/experiments from all aspects of psychology that exemplify various design principles.
Organized into two parts (Basic Principles of Experimental Design and Analysis of Experiments), the book combines a text and case approach to examine the methods of experimental psychology.
Table Of Content
I. BASIC PRINCIPLES IN EXPERIMENTAL PSYCHOLOGY.
1. An Introduction to Scientific Inquiry.
The Topics of Experimental Psychology.
Science and Psychology.
Why a Science of Psychology?
On the Scientific Method.
Development of Thoughts and Hypotheses in Experimental Psychology.
Nonexperimental (But Empirical) Research.
2. Experimental Design in Psychology.
The Logic of Experimental Psychology.
Independent and Dependent Variables.
Experimental and Control Groups.
3. Ethics of Experimental Research.
Ethical Principles of Psychologists and Code of Conduct.
Research with Humans.
4. Advanced Design Techniques: Factorial Designs, Quasi-Experimental, Designs, And Functional Designs.
Additional Considerations: Generalization of Results.
5. Experimental Design and Control.
Types of Control.
Statistical Analysis and Computers.
Use of Treatment and Control Groups.
6. Design Critiques I.
7. Control Of Subject Variables.
Equality of Subjects in Treatment Groups.
Randomized Subject Design: Model 1.
Matched Subject Design: Model 2.
Within-Subject Design: Model 3.
Repeated Measure Design-Sequence Balanced: Model 4.
Subject Loss (Attrition).
8. Design Critiques II.
9. The Psychological Literature: Reading For Understanding and As A Source of Research Ideas.
Ideas, Hunches, and the Psychological Literature.
Reading and Understanding Psychological Articles.
10. The Research Process.
Writing a Research Paper.
Submission of Manuscript.
Funding Research and Applying for Grants.
II. ANALYSIS OF EXPERIMENTS.
11. Cola Tasting.
Special Issues: Control Problems.
Identification of Cola Beverages.
12. Territoriality in Parking Lots.
Special Issues: Field-based Studies.
Territorial Defense in Parking Lots: Retaliation against Waiting Drivers.
13. Fanning Old Flames.
Fanning Old Flames: Arousing Romantic Obsession through Thought Suppression.
14. Just Another Face in The Crowd.
Distinct Faces: Just Another Face in the Crowd.
15. Picture Memory.
Comprehension and Memory for Pictures.
16. Hormones and Toy Preferences.
Special Issues: Selection of Subjects as a Source of Independent Variables.
Special Issues: "Politically Incorrect" Findings.
Early Androgens Are Related to Childhood Sex-Typed Toy Preferences.
17. Maternal Behavior.
Special issues: The Use of Animals in Psychological Research.
Maternal Behavior Induced by Maternal Blood Plasma Injected into Virgin Rats.
18. Children's Reasoning.
19. Creative Porpoise.
Special Issues: Small n Designs.
The Creative Porpoise: Training for Novel Behavior.
20. Perspective Shifting.
Recall of Previously Unrecallable Information Following a Shift in Perspective.
21. Therapy for Anger.
Special Issues: Single-Subject Design in Clinical Studies.
Stress Inoculation: A Cognitive Theory for Anger and Its Application to a Case of Depression.
22. Prosocial Behavior.
Effects of a Prosocial Televised Example on Children's Helping.
23. Alcohol And Condoms.
Special Issues: Multiple Experiments.
Special Issues: Studying Complex Social Behavior in the Laboratory.
Why Common Sense Goes Out the Window: Effects of Alcohol on Intentions to Use Condoms.
24. Karate Techniques.
Special Issues: Subject Variables.
Memory for the Frequency of Occurrence of Karate Techniques: A Comparison of Experts and Novices.
25. Disputes In Japan.
Disputes in Japan: A Cross-Cultural Test of the Procedural Justice Model.
26. False Confessions.
The Social Psychology of False Confessions: Compliance, Internalization, and Confabulation.
Appendix A: Computational Procedures for Basic Statistics.
Appendix B: Statistical Tables.