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Consumer Behaviour | NK Sahni Meenu Gupta SN Duhan Garima-Kalyani Publiucation

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Author: NK Sahni Meenu Gupta SN Duhan Garima ISBN-9789327274547 Product- Code 9789327274547 Binding: Paper Back Publishing Date: 2018 Publisher: Kalyani Publication Language: English You can also purchase the book from our offline store Saraswati Books located at Gurubagh, Luxa Road or Nai Sarak Road opposite Green Lodge, Varanasi, U.P, India.

It is with great pleasure that we bring forward a book on Conmumer Behaviour This book has been written strictly in accordance with the New Syllabus of Kurukshetra University for M.Com.4th Semester Examinations. This book contains 18 well defined chapter (with case study) taking up different aspects of consumer behaviours in Business. The different ideas in this book has been drawn from various books, periodieals and Journals, We must sincerely thanks all of them "In the present 21e Century, the challenges before Marketers and Advertisers is to cope up with the dynamism in field of Consumer Behaviour." We are thankful to Mr. Raj Kumar and Mr. Tarun, Proprietor Kalyani 'ublishers and his sincere team for taking all pains and efforts for publishing the book well-in time with a very good about 2017 r1- DR. N. K. SAHNI DR. MEENU GUPTA S. N. DUHAN Mob.:90172-70470 GARIMA

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