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Consumer Behavior (Building Marketing Strategy) | David L Mothersbaugh, Del I Hawkins & Amit Mookerjee - Tata McGraw Hill

Consumer Behavior (Building Marketing Strategy) | David L Mothersbaugh, Del I Hawkins & Amit Mookerjee - Tata McGraw Hill is available at mycoursebook. Buy Consumer Behavior (Building Marketing Strategy) | David L Mothersbaugh, Del I Hawkins & Amit Mookerjee - Tata McGraw Hill online at the best price. Get fastest shipping and more benefits on Consumer Behavior (Building Marketing Strategy) | David L Mothersbaugh, Del I Hawkins & Amit Mookerjee - Tata McGraw Hill at mycoursebook. Get best deals, discounts and offers on Consumer Behavior (Building Marketing Strategy) | David L Mothersbaugh, Del I Hawkins & Amit Mookerjee - Tata McGraw Hill.

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MCB - 7059

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Chapters:

  1. Consumer Behavior 
  2. Culture, Society and Values
  3. Demographics and Social Strata 
  4. Subcultures and Societies 
  5. Families and Households 
  6. Group Influences and Adoption of Innovation 

    Part Two Cases

  7. Perception and Value
  8. Learning Memory and Product Positioning 
  9. Motivation, Personality and Emotion 
  10. Attitudes
  11. Self Concept 

    Part Three Cases



  12. Situational Influences 
  13. Consumer Decision Process and Problem Recognition 
  14. Information Search and Communication Strategy 
  15. Alternative Evaluation 
  16. Outlet Selection Purchase 
  17. Post Purchase 

    Part Four Cases



  18. Organizational Buyer Behavior 

    Part Five Cases



  19. Consumer Protection and Market Regulation 

    Part Six Cases

  20. Appendix A: Consumer Research Methods

  21. Appendix B: Consumer Behavior Audit

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