Business Communication | Urmila Rai & SM Rai - Himalaya Publishing House
ISBN Number : 978-93-5097-141-3
No. Of Pages : 432
This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication, both oral and written.
It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples, every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication, choosing the most effective medium for conveying a message in a specific situation, sending fax messages, and e-mail etiquette have been carefully explained.
PART − I: Communication Theory
1. Basic Elements of Communication
2. Objectives of Communication
3. Methods of Communication(Verbal)
4. Methods of Communication(Non − Verbal)
5. Media and Modes
6. Channels of Communication
7. Barriers to Communication
8. Public Relation
PART − II: Oral Communication
10. Group Communication
14. Dialogue Skills
PART − III: Written Communication
15. Reading Skills
16. Essentials of Effective Writing
17. Writing Tactfully
18. Layout of a Business Letter
19. Job Application
20. Personnel Letters
21. Goodwill Letters
22. Enquiries and Replies
23. Orders and Replies
24. Complaints, Claims and Adjustments
25. Collection Letters
26. Sales Letters
27. Credit and Status Enquiries
28. Bank Correspondence
29. Insurance Letters
30. Meetings: Notice, Agenda and Resolutions
ABOUT THE AUTHOR
S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.
He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.
Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).
She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.