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Behavioural Finance | Prasanna Chandra - Tata McGraw Hill

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MCB - 7060

Special Price ₹641.00 Regular Price ₹750.00

Chapters:

Part I Neoclassical Finance and Behavioral Challenge

1.Rational Markets Hypothesis and the Challenge of Behaviorists
2. Foundations of Rational Finance

Part II Heuristics and Biases

3. Heuristic Simplification: Information Processing Errors
4. Self-Deception
5. Emotional Factors, Social Influences, and Varied Wants

Part III Foundations of Behavioral Finance

6. Prospect Theory and Mental Accounting
7. Challenges to Efficient Markets Hypothesis
8. Neuro-scientific and Evolutionary Perspective

Part IV Behavioral Aspects of Investing

9. Investor Behavior
10. Market Outcomes
11. Value Investing

Part V Behavioral Corporate Finance

12. Behavioral Corporate Finance
13. Building a Smart Organization

Part VI Other Insights

14. Wisdom from Other Sources

Appendix A: Global Financial Crisis 
Appendix B: Outline for a 3-Credit Course in Behavioral Finance 

Bibliography 
Glossary 
Index

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