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Basic Business Communication | CB Gupta - Sultan Chand & Sons

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SKU

MCB - 7119

Special Price ₹241.00 Regular Price ₹260.00

ISBN - 9351610625

PAGES - 318

TABLE OF CONTENTS :-

 

UNIT I - Introduction to Business Communication

  • Nature, Process and Importance of Communication
  • Formal and Informal Channels of Communication
  • Dimensions or Directions of Communication
  • Media and Types of Communication (Oral and Written Communication)
  • Non-verbal Communication
  • Barriers to Communication
  • Guidelines for Effective Communication

 
UNIT II - Effective Writing

  • Guidelines for Clear Writing
  • References, Bibliographical and Research Tools

 
UNIT III - Report Writing

  • Writing a Project Report
  • Writing Reports on Field Work/Visits to Industries, Business Concerns/Business Negotiations
  • Summarising Annual Reports of Companies

 
UNIT IV - Minutes and E-Correspondence

  • Writing Notifications, Agenda, Minutes of Meeting and Press Release
  • Business Correspondence and Electronic Mail

 UNIT V - Spoken English and Presentation

  • Spoken English for Business Communication
  • Making Oral Presentations

Bibliography

Model Test Papers

Examination Question Papers

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